There are several studies that support the effectiveness of using light to sell more. Despite this, last year energy consumption was in the top 10 of expenses for companies according to emprendedores.es. For this reason, these tricks to sell more with LED lighting will not only improve your sales strategy, but also allow you to control your expenses. To do it correctly, we must take into account the tonality, the ratio they cover and the spaces they will occupy. All this can influence the sales of your products, which is why Visual Led, experts in LED advertising signs , wants you to learn how to play with the lights and shadows of your business.
Let’s start small and continue big. Each of your products, especially when it comes to food and fresh products, can be more appetizing if we accompany it in the right light. For this reason, here are some tricks to enhance the color of products and, based on the psychology of color , choose the specific shade with LED lighting.
• Red and pink products
Accompany them with pink light, thus enhancing their vivid color.
• Blue products
Blue or silver products, being a little warm color, need a cold white light to bring freshness and shine to the product.
• Fresh produce
Especially when it comes to vegetables and fruit, it is very important to use crisp white lights, so that all products glow and shine to show their best qualities.
• Packaged food
When we talk about any type of packaged product, be it pastries, cheeses or cold cuts, a warm and yellowish light is recommended, so that it produces an appetizing sensation and the customer wants to taste it.
•Products of white color
It is important to emphasize product with neutral lighting. Also, as we will see later, a good way to make it stand out is to use focal lighting on it, so that it does not go unnoticed.
Light up the interior of your store
Now that we know a little more about how to highlight our products, another of the tricks to sell more with LED lighting is knowing how you should distribute the lights in your store. To give you the best advice, we have divided three types of lighting for you to use each or more as it suits you.
The general lighting is the one that will allow our client to see all the products and have a good conception of the route to follow. It is for this reason that we must think about the environment that we want to transmit in our store. For a clean look, for example, in a technology company or a dentist, we should use general lighting with cold and neutral shades. On the other hand, the warmth will foster closeness with the customer , especially in stores such as bakeries, jewelers, furniture stores or bars.
It is possible that not all the spaces of our business are destined to the same function. In those places where the material being sold is being worked on directly, it is important that the lighting allows this task to be carried out as precisely as possible. It is for this reason that work areas will need uniform lighting and that localized light is required to illuminate in a particular direction. In restaurants, for example, it is important that the kitchen has different lighting from the dining room.
Focal lighting, also called spot lighting, on the other hand, creates more intense light in a specific area and serves to highlight. There are a few tricks to selling more with focal LED lighting, whether it’s from lamps or LED signs .
• Lights on shelves
A good tip is to add LED lights on the shelves where the products you want to highlight are located, so that the eye automatically goes to the products you want.
• Play with contrasts
If you want to highlight one or several products while giving it a certain halo of luxury and exclusivity, make sure that the general light is dimmer than the focal light, this way you will highlight the product a lot and put it in the spotlight as something truly special.
• Direct the buying process
Focal LED lighting can help the sales process, pointing the way for the customer to follow. Using lighting, for example, in the changing rooms, you will encourage them to try on clothes, while showing the best offers with advertising LED mupis will make customers take advantage of your promotions. Also, lighting the box well will let them know where the purchase process ends.
• Lighting for showcases and counters
In jewelry, for example, the lighting of showcases and counters is key. We want the product to shine, but if we use too direct lighting, the shadows will create a somewhat harsh effect.
The showcase will be the first impact that the customer will receive, so it is very important that it attracts it. Precisely for this reason, within the window dressing tips , lighting is absolutely essential.
Giving lights a more artistic use and playing with them is a good way to get attention. Create light compositions , focusing on those products that interest you the most to direct the passer-by’s gaze.
One thing that you should take into account is the color of the objects that you will use in it, since the hue of your LED lights will depend on it. If you have more yellows, reds, or oranges, you’ll use a warm hue, while whites, blues, or greens prefer a cooler shade of color to highlight them.
But if you want to capture the attention of passers-by through your showcase, LED displays suppliers for shops and showcases are an infallible weapon since, by being able to display video, it will capture much more the attention of your potential customers.
Make your store visible over long distances
And what better way than to make yourself known, especially on busy streets, thanks to lighting? With the LED advertising banners you have the opportunity to reproduce images and video that will make your business stand out above the rest. With this option you can make your company logo always illuminated, even in broad daylight, and give additional information of interest to your potential customers.