Good packaging counts for more than a few reasons.
First and foremost, adequate packaging keeps the contents safe. Perhaps, one of the most pivotal steps in creating the positive image of a brand in the customer’s mind is that you must deliver the product in one piece.
Remember, nothing turns off a customer more than receiving damaged goods that they have to ship back to the vendor to claim the return. For businesses, the last thing on their list of chores, both financially and physically, is to process gratuitous returns.
Of course, that’s an obvious point. But the most crucial thing is that packaging matters to customers more than you can imagine. Customers love to be wowed. They want brands to impress them before they could spend their hard-earned dollars with them. And quite frankly, there is a large segment of consumers that expects and demands you to go to great lengths in order to earn their business.
Next in order is customer experience. For an overwhelming majority, it’s no longer sufficient to find something they want, purchase it, and be pleased about it. Instead, they want to embark on a journey with the brands where they spend their hard-earned riches. Again, this makes packaging a vital touchpoint, especially unboxing, because it makes that moment unforgettable.
Lastly, packaging counts a lot because it’s an extension of your brand. Apart from offering your consumers a rewarding experience, exquisite packaging helps influence prospective customers’ buying habits. In fact, customers see it as a cover to judge the book.
So just the way you want your target audience to favorably judge your logo, website, advertising, and the product itself, make every effort to ensure your branded packaging will be judged in the same way.
Wondering how you can do that?
Here’s what most marketing managers often overlook.
Know Your Brand
This one seems to be a no-brainer because who can know your brand better than yourself. Yet, many marketing executives fail to dig deep.
If you have already created the logo, unique color palette, and messaging for your brand, integrating these schemes into your custom rigid boxes or other packaging options will be your natural next step. Just keep in mind that your branding and packaging should be consistent.
Suppose you have multiple product lines, with each having its own unique marketing and design schemes. In that case, you may like to develop individual packages for each of them to showcase their unique identities. You can certainly persist with a singular branded packaging scheme and let the products speak for themselves on second thought.
On the other hand, if you haven’t established a company motif, it would be best to hammer that out first. Not just for your rigid boxes but for your brand as a whole. A brand whose website has one style, while its advertising and packaging use another theme, will never be viewed favorably.
Consumers view a firm as one only when it gets its act together, which means your branding should be consistent and cohesive. This is even truer when you are shipping your products in packages because it allows you to reinforce your brand and its deals.
Understand Your Product & Target Audience
The second thing that marketing managers often overlook is developing a complete understanding of the product and target customers. Though it isn’t a challenging part of the process, you must do some fundamental analysis. Because in the end, whether you are using a simple cardboard box or a custom rigid box, if the container doesn’t fit the products you sell, it’s worthless. Read more the uk times.
It requires you to determine the packaging your product really requires. For example, is it a perishable item? A delicate product? A small item? Or a bulky product you need to encase? Whatever the case may be, it will enable you to determine the starting point of your packaging design. as well as rather than people use rigid packaging all over the world.
Similarly, if you don’t know the demographics and target customers your brand and products appeal to, then it won’t be an easy feat to register decent sales.