Today, video marketing is the top marketing because whatever audience you may target, people would prefer watching animation explainer videos (informative videos about the brand) rather than scrolling through long text blocks. Video content has become central for every effective marketing strategy, and if you’re a business owner, you must consider video marketing to increase your sales and raise brand awareness.
This article will discuss how you can create video ads to bring maximum results, so let’s dive straight into that.
How To Create Effective Video Ads
Animated explainer videos are a great tool for advertising your products. Whether it is YouTube, Facebook, Instagram, or any other platform that you’re going to use your video on, here are some tips that you can leverage while making video ads for maximum results.
Making The Right First Impression
The first few seconds of your video always count as a first impression. If you can’t manage to grab your audience’s attention in the first few seconds of the video, they’ll scroll through it without even noticing that you exist.
Spark the interest of your targeted audience by including a compelling statement in the very beginning. You can do this by addressing a common problem that your target audience faces. Also, you can ask relevant questions related to that problem.
There are such platforms where the video ads are muted by default unless the users turn them on. Here, try to add as much movement and visuals in your video as you can to grab your audience’s attention.
Highlight Your USP (Unique Selling Point)
Once you have managed to grab your audience’s attention by explaining their problem, the next thing to do is to highlight what makes your special (your Unique Selling Point). You can do this by explaining how you can solve that particular problem in a better way than others. Showcase your achievements, awards, positive reviews, and customer testimonials. In simple words, the more you emphasize on benefits of working with you, the better.
Time Length Of Your Video
The length of your video is quite crucial. Perhaps the most crucial aspect determining if your video is effective or not is how smartly you incorporate all the elements mentioned above in a precise video. That’s right, and a precise video has better chances of being effective than a longer video.
All the great explainer videos have an ideal length of almost 30 seconds. This is to ensure that the users will watch your video till the end without getting bored.
To achieve this, try to remove all the unnecessary content from your video and spread your message as quickly as possible before you post it.
Always Include A CTA (Call To Action)
The entire idea around making an explainer video to make sure that your audience turns into consumers by taking action to your video. You can ideally include a CTA at the end of your video. In this, you can tell the users how they can visit your website, redirect them to your website, and how they can purchase your products. Keep these tips in mind to make sure that you create a video that brings in maximum results.