Hiring a content marketing agency is not easy as it seems. You have to take care of several aspects when choosing an agency for your content marketing needs. During your research, you may come across many content marketing agencies. Every agency is different from others in terms of providing quality services, cost, and more.
If you choose the wrong content marketing agency, chances are, you will end up costing marketing dollars. Investing in the best content marketing agency can save your money and time, enabling you to avoid in-house teams and giving salaries to them. So, before we learn about questions to ask when hiring a content marketing agency, it is important to understand content marketing.
What is Content Marketing?
In digital marketing, content plays a vital role. Content marketing is basically a marketing process of creating and distributing consistent content. It acquires and attracts a clearly defined audience intending to drive profitable customer actions. Content marketing has several aspects. It includes blogging, email, eBooks, Visual content, Podcasting, Infographics, Podcasting, and more.
Important Questions that make your Content Marketing Agency Hiring Easy
When seeking the best content marketing agency, you have to ask them relevant questions. If you get the right answers, the agency will surely take your marketing tactics to heights. Let’s talk about those 7 questions.
For how long have you been in business?
This is the first question to ask a content marketing agency. A professional content marketing agency has years of experience in writing and managing different types of content. They provide quality services, but they could be a bit expensive. On the other hand, a newbie who is establishing itself strives to work harder to give the best results. They are energized and motivated. Moreover, they will put 150% of their effort into ensuring their customers are happy and satisfied. So, the answer to this question depends on the agency. You can’t judge a company based on the years of experience they have. This question is just asked to start the initial conversation.
Can you show some examples related to our Industry?
If you are in the clothing industry, then a content marketing agency that worked with the tourism industry may not be a good fit. The issue here is tone, audience, messaging, subject matter, and audience can be vastly different. The best part here is to ask them to show some examples related to your industry, and it helps you understand if they are familiar with your niche or Industry.
Which Management Tools do you have?
Today, many content marketing agencies use management tools and systems. Some use licensed software, while some customized tools for each client. You should consider each option precisely and decide which one works best for you. Also, don’t forget to look at how agencies collect information for writing the content.
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What is your Research Process?
This is another important question to consider. An agency that says they don’t have a research process is not the right one. The right answer is in different forms. Every agency has different research processes. Some of the major elements include: understanding the company, goals, objectives, research industry, target audience, market, and competitor analysis.
What makes you the Right Fit for us?
A good agency can admit if they are not fit for a particular job. Regardless of the project size, they will tell you straightforwardly if a company does not feel they can do it. So when a company shows confidence that they are the right fit for the job, make sure to ask them all the relevant reasons.
What are the Costs of your Services?
Cost matters a lot to companies and content marketing agencies are no exception. Every company has a set budget for the services they are looking for. When hiring a content marketing agency, you need to ask them for quotes and their services, like how many articles, blogs, and other content. Although cost should be the last consideration, don’t make it a decision element if the company fits your needs. Remember, quality matters more than quantity. If the agency fits your needs but little out of your budget, don’t mistake setting for an agency that is less expensive but unable to provide quality content.
When can you start?
An agency must provide you a time frame when to start the project. The red flag is when an agency says that they can start tomorrow, which means they don’t have enough projects and clients don’t trust them. A good content marketing agency always gives you a time frame from when they are willing to start. Also, don’t hire an agency that gives you too long a time to start.
Once you get satisfactory answers to these questions, you will be able to decide whether you want to work with an agency or not. You can ask as many questions as you want to. When you get the right answer, only then you can hire the best one. If you are looking for one of the best content marketing agencies, Finest Tech Solution has got you covered! The team of professional content markets makes sure to draft SEO friendly content that makes your brand stand apart in the crowd. From web pages, articles, blogs, press releases, and more content, the content marketers ensure to make your content visible and help you promote your business on the web.